Diamonds are a girl’s (… or at least a marketers) best friend

The next time you look at a diamond, consider this. Nearly every American marriage begins with a diamond because a bunch of rich white men in the 1940s convinced everyone that its size determines your self worth. They created this convention – that unless a man purchases an intrinsically useless diamond, his life is a failure – while sitting in a room, racking their brains on how to sell diamonds that no one wanted. 

via Diamonds Are Bullshit.

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