From Seth Godin's blog:
http://feedproxy.google.com/~r/typepad/sethsmainblog/~3/xbkgHNKWd2g/so-easy-to-talk-about-lunch.html
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As usual Seth Godin has a great point. One thing that I have truly seen that I value in people are that they dare to have opinions about things, real topics where difference of opinion matters and where being wrong carry weight – being willing to put yourself on the line, stand out and have a unique opinion.