The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB – but is this actually making ads any more relevant?
I would say no – I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case – FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits – so USE this data!
But I guess this isn’t really unique – I get special offers for tampons every week even though I’m a single guy living by myself…
Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this – so now the question is – how tobe visible on Facebook?