As always, Seth Godin has something smart to say:
- Build in virality. Consider: Groupon.
- Don't sell a product that can be purchased cheaper at Amazon.
- Subscriptions beat one-off sales.
- Try to create an environment where your customers are happier when there are other customers doing business with you (see #1).
- Treat different customers differently.
- Generate joy, don't just satisfy a need for a commodity.
- Rely on unique individuals, not an easily copyable system.
- Plan on remarkable experiences, not remarkable ads.
- Don't build a fortress of secrets, bet on open.
- Unless there's a differentiating business reason, use off the shelf software and cheap cloud storage.
- The asset of the future is the embrace of a tribe, not a cheaper widget.
- Match expenses to cash flow–don't run out of money, because it's no longer 1999.
- Create scarcity but act with abundance. Free samples create demand for the valuable (but not unlimited) tier you offer.
- Tell a story, erect a mythology, walk the walk.
- Plan on obsolescence (of your products, not your customers).
Read the full article at:http://sethgodin.typepad.com/seths_blog/2010/08/foundation-elements-for-modern-businesses.html