Monthly Archives: July 2007

Three cuts roaming charges

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blognation UK Mobile » Blog Archive » 3 Cuts Roaming Voice Costs Beyond EU Recommendation
http://ukmobile.b…
3 cutes roaming charges, below the EU recommended limits.


I think Three seems like a company that’s at least a little bit willing
to challenge the way things are done. In UK they’ve recently cut the
roaming charges to 10p when recieving and 19 when calling. This isn’t
really cheap, but it’s at least way below what most operators charge.

In some other mobile news from blognation they point at some more details around the Truphone court case that we’ve been talking about here at Rebtel. I think it’s interesting to see how Truphone is trying to see themselves as a mobile operator while the incumbents are desperate to have Truphone viewed as a fixed line operator – and thus be able to give them less for the transfer of calls.

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Cinnamon buns

So, to just spice this blog up a bit to not include ONLY social networking and rebtel stuff I’ll just add a recipe to cinnamon buns. Here you go!

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User generated ads – Facebook

So, CNET has now launched a way of advertising products on your facebook (well, gadgets that is). Basically this builds on the idea I’ve been discussing previously – that users are happy to promote products that they like at the same time as they’re basically putting ads for the products on their profiles. So – how will the “user generated ads” move forward next?

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More on VoIP clampdown

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VoIP clampdown outside Europe
http://www.telapp…
VoIP being regulated outside of Europe.


If you look at the previous post I made and the Rebtel blog I would say it’s not only in such countries such as Bangladesh, India and Pakistan that regulators are tough – even the US has it’s share of “old fat cats” want to keep their old revenue sources.

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Loosening control good for Rebtel & VoIP

A lot of domains are taken over by disruptive force controlled by networks of people rather than single entities and it’s just waiting to happen to the cellphone industry. In US the operators have control over who can send SMS on the network they even control who can route calls to them and use this power to block VoIP users.

However – it seems that the inevitable change to this is coming – Truphone has recently got a court order that T-Mobile has to stop blocking their calls… Seems like even the mammoths of telecom will need to budge.

I think this is typical to what any industry will have to face as the power moves from huge corporations to smaller startups, communities of users and products that doesn’t need as much anymore to be created and spread.

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Why me and Björn leaves the Rebtel office some days

Get away – unleash your ideas – go to the coffe shop, unleash your ideas

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7 Reasons to Get Away To Unleash Your Best Ideas – Dumb Little Man
http://www.dumblittleman.com/2007/07/…
Get away, out of the office to your local coffee shop to unleash your ideas.

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Advertising stupidity

The relevance of online ads is something that has been discussed around the Facebook application forms in recent weeks. With the launch of Facebook flyers it’s now very easy to place “targeted” content towards certain campuses via FB – but is this actually making ads any more relevant?

I would say no – I think that the ads should be relevant to the viewer as well as the content (or profile page) they’re displayed next to. In any case – FB has a lot of data on me (as a viewer), on the profile/page I’m viewing as well as on my click habits – so USE this data!

But I guess this isn’t really unique – I get special offers for tampons every week even though I’m a single guy living by myself…

Some more opinions on this at GigaOM and from Robert Scoble. The original study of flyer click-through rate gave an abysmal 0,04%. All very good reads on this – so now the question is – how tobe visible on Facebook?

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Having something to say

What strikes me when we’ve been online constantly when we’ve been
working here at Rebtel is that you always have to have something to
say. Engaging in maybe 50-100 conversations be it through blogging, on
chat, messaging, etc. you constantly need to keep updating, dialoguing,
posting and so on. Me and Björn discussed the feeling of almost feeling strained in having anything remotely intelligent to say all the time 🙂

I guess this is the challenge in the Age of Conversation. Do check out the book, it’s written by 100 bloggers who have each contributed to it. For sure an interesting read, though I’ve only flipped through the first couple of pages.

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Age of Conversation
http://www.ageofc…
The age of conversation book.

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Being (in)visible in the masses

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Shout

Facebook is a big place. A big, big place. In big places – it’s hard to be a single person and stand-out of the crowd, but this is exactly what me and Björn have been trying to do over the past month. I must tell you, it’s not an easy thing – we’ve been out talking to the people we know, deepening our connections with them, getting to know new people, creating groups, publishing content and so on an so forth.

There are a few other people who’d like to be visislbe on facebook – and they’ve been doing it a bit differently. I’m talking about the major companies putting out ads in facebook – in the feeds, on the sidebar, through flyers and so on. What I’m thinking about is – which approach is the most effective one, the social route taken by me and Björn or the traditional marketing route taken by Verizon, HotChicks.com or other ad posters.

I know which one I think is in the long-run.  Mashable seems to corroborate my opinion.

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Telia loves Björn

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YouTube – We Love Your Operator – Telia, Sweden – Rebtel

There’s more love in the air – Telia loves Björn. Here our latest film on Youtube.

The telia dude mostly seemed surprised and didn’t have much to say… next up… Telenor! 🙂

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